5 Reasons Why Your Website Doesn't Generate Leads
Companies of any size can struggle to grow sales when their websites fail to generate leads. There are several reasons why their websites might not be generating leads, one of the most common being a lack of visibility or traffic. Pay-per-click marketing is the quickest way to generate traffic, with ads for the company appearing at the top of search engines when customers enter keywords related to the business. Companies are charged a fee each time a consumer clicks on the ad, and the cost per click varies. Another reason their site may fail to generate leads is unprofessional photography, so they should hire a skilled photographer and have before and after photos taken from the same vantage point. A missing call-to-action also is a problem because website visitors need direction. It is important to have a call-to-action within the text of the site, with a click-to-call phone number, and a form that visitors can complete to request more information. Further, it is important to consider the questions customers always ask to provide the right information on the site, and put in the time necessary to test and analyze their website strategies to ensure they generate the optimal results.