5 Tips for Digital Interactions With Clients
Companies these days need to use technology to attract customers, but they also cannot forget about the human touch. After first meeting a client, it should be clear how both parties will communicate going forward with a project, whether via phone, email, or messages through a CRM system. Although clear guidelines establish the lines of communication, there needs to be some degree of flexibility should something come up with a project that needs a more immediate answer. Should customers buck a new technology solution adopted by the company, professionals should take the time to explain the tool and its purpose. Additionally, they should tailor communications, especially during initial contact with prospects, and this personal touch should connect with the client on a personal level as a way to build long-term relationships. Communication is a learning process, particularly as new technology enters the marketplace to make the process more efficient and automatic.