5 Tips for Successful Facebook Ad Campaigns
Advertising on social media platforms like Facebook is more than about boosting posts on a business page. Tips to maximize this type of advertising include aggressively adding to your followers by inviting people to like the business page and including a link to the sign-up page on the company website; adding names to the list using contests and giveaways; and directing ads to followers who are most likely to become customers, such as homeowners with income enough to cover restoration costs, using the audience selection tool on Facebook. Ads should include crisp, engaging images and videos. However, ads should not only be tracked for what is working and what isn't; they also need to stay within a clear budget.