A Guide to Google's Redefined Content Guidelines
Google has updated its Quality Rater Guidelines, which are a set of instructions that Google's human quality raters follow when manually evaluating the performance of Google's algorithms. Quality raters, however, cannot personally change how a page is ranked, but do pass feedback to those who write Google's algorithms. According to the updates, low-quality pages are those that miss the mark on what they have set out to achieve. This could be due to one of two reasons: Either there is not a satisfactory amount of content to adequately satisfy the reader, or the content creator isn't well versed in the topic they're writing about. Among other things, ads can be considered distracting if they feature grotesque images, and unmaintained website could be rated lowest quality if they fail to achieve their purpose due to the lack of maintenance. Staying aware of changes to the way Google Ranks its search engine results pages is always a good idea. Consider these changes as you build and maintain your own site pages to make sure you keep improving your rankings.