The Value in Live Website Chat for Restoration Companies
Restoration companies have call centers to field service calls after hours, but many wonder how a live chat feature on the company website can improve business. Chat technology is popular with customers and it doesn't require a large investment. A live website chat service can capture all potential customers 24 hours a day and significantly increase lead acquisition and customer retention. High-quality chat specialists work as an extension of your brand, meeting customers at your virtual front desk. Once a customer is ready to use your business, that chat specialist can connect them directly with your customer service representative. If you want your customer service reps to do their best, don't expect them to take phone calls and answer chats at the same time. Restoration and remediation websites experience a significant increase in leads when they include chat specialists, say experts. If your average ticket is $400, you'll see an immediate return on investment when a chat specialist converts a lead to a customer. Moreover, even just one lead captured by a chat specialist after-hours could earn enough money to pay for the chat service itself. Adding live chat also shows that the business really cares about its customers.